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We can’t stop smiling with how excited we are to offer you - our loyal guest- an award winning loyalty program. 

Choice Privileges®

Becoming a part of the Ascend® Hotel Collection, gives guests the benefit of earning points and access to free nights, member-only rates and more with the Choice Privileges® award winning rewards program. With 12 distinct brands and more than 7,000 hotel locations worldwide (primarily in the U.S.), Choice Hotels® is never far from where our guests need to be. And the best part is its FREE to join and start earning rewards today!


Earn Perks With Every Stay

Enjoy rewards beginning with your very first stay.* Stay weekdays for extra perks like coffee cards and online shopping credits.*

Choose Your Rewards

Use your points your way, with reward options like free nights, gift cards, experiences and more.

Get Exclusive Deals

Save with member-only rates and exclusive offers. Elite members also receive bonus points or welcome gifts with every stay.*


All participating hotels reward members with 10 points per $1 spent on qualifying stays, exclusive of taxes and other fees.

The path to points goes beyond hotel stays. Get rewarded for your next car rental, cruise or even with points you’ve earned from other programs.

You can also Refer a Friend, Buy or Give points and take surveys to earn points. Choice Privileges® often runs promotions to earn more points.

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